Amazon
Amazon PPC management
Structured campaigns, disciplined bid and search-term management, and reporting that ties ad spend back to profit, not just sales.
From $499 per month, flat fee
What is included
What Amazon PPC covers
Amazon advertising rewards attention. Accounts that are set up once and left alone slowly fill with wasted spend: broad campaigns that match irrelevant searches, bids that no longer reflect performance, and budgets that run out on the wrong products.
We restructure the account so every campaign has a clear job, then manage it on a weekly cycle and report against profit, not just sales.
Campaign structure
Campaigns organized by product, match type and goal, so budgets and bids can be controlled precisely.
Search-term management
Converting search terms promoted to their own targets and wasteful ones added as negatives.
Bid management
Bids adjusted by target based on actual performance against your margin, not a blanket rule.
Budget allocation
Spend moved toward the products and campaigns that earn it, and away from those that do not.
Ad type coverage
Sponsored Products, Sponsored Brands and Sponsored Display used where each fits your catalog.
Profit-based reporting
ACoS and total ACoS (TACoS) reported alongside spend and sales, so you see the effect on the whole business.
Process
How the work runs
The same four stages every time, so you always know where things stand.
Step 1: Audit
We review structure, search terms, bids and wasted spend, and confirm your margins and goals.
Step 2: Restructure
Campaigns are rebuilt or reorganized so each one has a single, measurable purpose.
Step 3: Weekly optimization
Search terms, negatives, bids and budgets are reviewed and adjusted every week.
Step 4: Reporting
You get a plain-language report on what was changed, what it did and what comes next.
Is this for you?
Who this service suits
A good fit if
- You are already advertising, or your listings are ready to be advertised.
- You know your margins, or are willing to work them out with us.
- You have stock to support the extra demand.
- You can give changes a few weeks of data before judging them.
Probably not the right fit if
- Your listings are not ready to convert the traffic yet.
- You expect ads to make an unprofitable product profitable.
- You want a set-and-forget setup with no ongoing management.
Common mistakes
What we see go wrong most often
One campaign for everything
When every product and match type shares a campaign, the budget goes to whatever spends fastest, not what performs best.
Never adding negatives
Broad and automatic campaigns keep matching irrelevant searches until someone tells them to stop.
Judging by ACoS alone
A low ACoS can hide shrinking total sales. Total ACoS and profit show whether advertising is helping the business.
FAQ
Amazon PPC questions
Is there a minimum ad budget?
There is no fixed minimum. We look at your catalog, margins and campaign history first, then tell you honestly whether the budget is large enough to gather useful data on your main products.
Do you need my Seller Central login?
No. We work through user permissions limited to the areas we need, and you can remove that access at any time. We never ask for your owner login.
How often do you optimize?
Search terms, negatives, bids and budgets are reviewed on a fixed weekly cycle, and you get a written report each week.
How is Amazon PPC management priced?
It starts at $499 per month as a flat fee, not a percentage of your ad spend, so we have no reason to push you to spend more.
Can you guarantee a target ACoS?
No. We agree a target with you and manage toward it, but results depend on price, competition, reviews and stock as well as the ads.
Find out what to fix first
Book a free 20-minute audit call for your Amazon or Shopify store. You leave with a clear, prioritized list of what is holding it back, with no obligation.
Prefer email? support@vantelogoods.com