Amazon
Amazon listing optimization and SEO
Keyword research, titles, bullets, backend terms and A+ content written for shoppers first and the search algorithm second.
Scoped after a free audit
What is included
What Amazon SEO & Listings covers
A listing has two jobs. It has to be found for the searches your buyers actually type, and it has to convince them once they arrive. Most listings are written for one and neglect the other.
We research how shoppers search for your product, rewrite the listing around that, and make sure the parts shoppers never see, such as backend search terms and attributes, are complete too.
Keyword research
The search terms buyers use for your product and its alternatives, ranked by relevance and intent.
Titles and bullets
Clear, readable copy that leads with what matters to the buyer and carries the priority keywords.
Backend search terms
Hidden keyword fields filled with relevant terms that did not fit the visible copy, without repetition.
A+ content
Module layout and copy for A+ pages that answer objections and show the product in use.
Image briefs
A shot list for main and secondary images covering features, scale, use and comparison.
Listing health
Category, attributes and variation setup checked, and suppressed or incomplete listings repaired.
Process
How the work runs
The same four stages every time, so you always know where things stand.
Step 1: Audit
We review your current listings against competitors and note what is missing or holding them back.
Step 2: Research
Keywords are gathered, grouped and mapped to the title, bullets, description and backend fields.
Step 3: Rewrite and implement
New copy is drafted for your approval, then uploaded and checked once it is live.
Step 4: Monitor and refine
We watch indexing, ranking and conversion after the change and adjust where the data says to.
Is this for you?
Who this service suits
A good fit if
- Your products are live but under-indexed or converting below where they should.
- You can give us accurate product facts, materials and dimensions.
- You want copy that follows Amazon's style rules for your category.
- You have Brand Registry, or plan to, if A+ content is part of the job.
Probably not the right fit if
- You want a guaranteed ranking position.
- You want keyword stuffing or claims that break Amazon policy.
- You are looking for help obtaining or manipulating reviews.
Common mistakes
What we see go wrong most often
Writing for the algorithm only
A title packed with keywords may get the click and lose the sale. Shoppers still have to read it.
Ignoring backend fields and attributes
Empty search-term and attribute fields are missed chances to be indexed and to appear in filtered results.
Changing everything at once
If title, images and price all change in the same week, there is no way to tell which change helped.
FAQ
Amazon SEO & Listings questions
How long before I see a difference?
Indexing for new keywords often shows within days. Ranking and conversion take longer and also depend on price, reviews, stock and competition, so we do not promise a timeline.
Do I need Brand Registry?
Not for titles, bullets or backend search terms. You do need it for A+ content and Brand Story.
Do you create the images too?
We write the image brief and shot list, and your designer or photographer produces the images from it. If you do not have one, tell us during the audit and we will talk through the options.
Can you guarantee page one?
No, and nobody honestly can. Ranking depends on factors outside the listing. What we can do is make sure the listing is not the thing holding you back.
Find out what to fix first
Book a free 20-minute audit call for your Amazon or Shopify store. You leave with a clear, prioritized list of what is holding it back, with no obligation.
Prefer email? support@vantelogoods.com